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From Data to Action: Data Storytelling and Strategic Communication for Indiana State Employees

Boosting State Employee Pay with Strategic Data Narratives

The Indiana State Personnel Department (INSPD) plays a crucial role in managing human resources for the State of Indiana. Tasked with attracting, developing, and retaining a talented and diverse workforce, INSPD faced significant challenges due to compensation disparities between state employees and their private and public sector counterparts. This case study explores how INSPD, in collaboration with eImagine and Delineate, conducted a comprehensive analysis of state government roles and compensation, ultimately transforming extensive data into compelling narratives that justified and guided necessary salary adjustments. Delineate’s strategic communication efforts were pivotal in ensuring that key stakeholders understood the long-term benefits of these changes, leading to a substantial pay increase for the majority of the state’s workforce and setting the stage for improved employee retention and productivity.

Delineate's data storytelling transformed complex research into actionable insights, enabling Indiana to confidently implement salary adjustments that not only address immediate pay disparities but also pave the way for long-term workforce stability and productivity.

Connor Norwood

Founder and CEO, Delineate LLC

Key outcomes

Significant Salary Increases

As a result of the project, more than 90% of the state’s workforce received salary increases, raising the average salary from $49,000 to $57,000, a 16% increase overall.

Reduced Turnover Rates

The implemented compensation changes are anticipated to lower turnover rates, particularly the first-year turnover rate, reducing costs associated with hiring and training new employees.

Improved Hiring Efficiency

The new compensation structure makes state positions more attractive, reducing the time to fill vacancies and increasing the number of applications per hire, thereby enhancing the overall quality of candidates and services provided by state employees.

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